WIW NORWICH - A FINE TRADE COUNTER

The national network of Window Installers Warehouses (WIW's) has expanded further with th
recent opening of a new branch in Norwich. WIW Norwich is part of the 'Windows etc' group
of companies owned by Joe Solomons. Joe's first branch opened in Colchester 18 months ago
and has proved a great success.

The 1,200 ft² unit is ideally located on the busy Sweet Briar Industrial Estate on the outskirts of Norwich.
It is fully WIW branded and features a full conservatory, trade counter and storage facility.
The new branch is strictly trade only and offers a wide range of frames including Spectus Elite 70
and Rehau S70. They also supply timber and aluminum frames as well as offering a cavity closer.

Branch Manager - Dave Breame brings many years experience to his new role. His expertise in surveying and fitting has helped bring onboard a good mixture of builders, fitters & installers - many of whom rely on good advice and accurate surveying. "Despite the fact that it's been a tough start to the year", says Joe Solomon, "I'm absolutely certain that WIW Norwich will be a success. We have commenced a high - profile marketing campaign targeting local trade customers with leaflets and a telemarketing drive. Advantage have arranged for their telemarketing company - Toucan Telemarketing to assist us and its proving very effective. We're already well on our way to our target of supplying 100 - 150 frames per week." The new WIW Norwich branch is part of a national network of owner - managed trade counters.

Joe Solomons(left) owner of Windows Etc/ WIW Norwich with right Dave Breame - Branch Manager

Joe says: "WIW is an ideal way of adding the strength of a well established brand to an existing business while still retaining full control. I believe the WIW brand will continue to grow strongly and will allow my business to grow in tandem. I'm looking at plans to open another WIW by the end of the year. Watch this space!"